Traditionally, small business technology has gone no further than Quickbooks and MICROS point-of-sales systems. But digital media developers are now building custom products for the little guys, a new generation of technology serving small businesses is on its way.
If all goes according to plan, ads on Twitter are about to get a lot more relevant to the people that see them. That's the idea behind the interest-targeted ad system the company has been testing. Having presumably ironed out the kinks, Twitter has just rolled the feature out to all of its advertisers.
Who hasn't wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and cons, ins and outs of how to better implement content in their digital marketing mix.